Privacy Policy

1. Information We Collect

We may collect the following categories of personal information when you visit our Site, submit a contact form, request a consultation, or communicate with our office:

a. Information You Provide Directly

• Contact Information: Your full name, email address, phone number, and mailing address.
• Inquiry Details: Information you include in contact forms or consultation requests, such as the procedure(s) you are interested in, questions about treatment, or other medical inquiry information.
• Communications: Records of correspondence if you contact us by email, phone, or through our website forms.

b. Information Collected Automatically

• Log Data: When you visit our Site, our servers automatically record information such as your IP address, browser type and version, operating system, referring URLs, pages visited, and the date and time of your visit.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience on our Site. See Section 6 (Cookies) for more details.
• Analytics Data: We use Google Analytics to understand how visitors interact with our Site. This service collects aggregated, anonymized information about page views, session duration, traffic sources, and user demographics. See Section 5 (Third-Party Services) for more details.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to Inquiries: To respond to your questions, contact form submissions, or requests for information about our plastic surgery services.
• Scheduling Consultations: To schedule, confirm, or follow up on consultation appointments with Dr. Newman.
• Practice Communications: To send you appointment reminders, pre- and post-operative instructions, or other information related to your care (to the extent permitted by applicable law).
• Website Improvement: To analyze how our Site is used so we can improve its content, design, and functionality.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• Safety and Security: To detect, prevent, and address technical issues, fraud, or other harmful activity.

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

3. HIPAA Notice

This Privacy Policy governs the personal information collected through our website. The use and disclosure of your protected health information (PHI) as a patient of Dr. Newman is governed separately by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and our HIPAA Notice of Privacy Practices.

If you are a patient or prospective patient seeking information about how your medical records, health history, and other PHI are used and protected, please review our full HIPAA Notice of Privacy Practices.

Please note: information you submit through website contact forms or consultation request forms is general inquiry information and may not be protected by HIPAA until a formal doctor-patient relationship is established.

4. How We Share Your Information

We may share your personal information in the following limited circumstances:

• Service Providers: We may share information with trusted third-party vendors who assist us in operating our website, managing appointment scheduling, or providing other business functions, provided those parties agree to maintain the confidentiality of your information.
• Google Analytics: We share anonymized, aggregated usage data with Google Analytics to help us analyze Site traffic and usage. See Section 5.
• Legal Requirements: We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. Third-Party Services

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to collect and analyze information about your use of the Site, and to report on website activity. Google may also collect information about your use of other websites. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information about how Google uses your data, please visit Google's Privacy Policy.

6. Cookies

Cookies are small text files placed on your device when you visit our Site. We use cookies to:

• Remember your preferences and settings
• Analyze Site traffic and usage patterns (via Google Analytics)
• Improve website performance and user experience

Types of cookies we use:

• Essential Cookies: Necessary for the Site to function properly. These cannot be disabled.
• Analytics Cookies: Used to collect anonymized information about how visitors use our Site (e.g., Google Analytics).

You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, disabling cookies may affect your experience on our Site. For more information, refer to your browser's help documentation.

7. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at the contact information provided below.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: The right to request access to the personal information we hold about you.
• Correction: The right to request that we correct inaccurate or incomplete information.
• Deletion: The right to request that we delete your personal information, subject to certain exceptions.
• Opt-Out: The right to opt out of certain uses of your information, such as analytics tracking.

California Residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell your personal information. To exercise your California privacy rights, please contact us using the information below.

To exercise any of the above rights, please contact us at:

• Phone: 310.859.0010
• Address: 416 N. Bedford Drive, Suite 403, Beverly Hills, CA 90210

9. Children's Privacy

Our website is not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected information from a child under 18, we will take steps to delete that information promptly. If you believe a child under 18 has provided us with personal information, please contact us immediately.

10. Links to Third-Party Websites

Our Site may contain links to third-party websites, including social media platforms and review sites. These third-party sites have their own privacy policies, and we do not accept any responsibility or liability for their policies or practices. We encourage you to review the privacy policy of any third-party site you visit.

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this Privacy Policy periodically for any changes. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

• Michael K. Newman, MD
• 416 N. Bedford Drive, Suite 403
• Beverly Hills, CA 90210
• Phone: 310.859.0010
• Website: drnewmanbeverlyhills.com